Selected Work
Bilpalatset
Humlegården Fastigheter — Stockholm, Sweden
Story
A landmark from the early era of motoring is being carefully transformed into contemporary workplaces. Humlegården’s brief was clear: preserve the industrial character while opening the building for light, flexibility and life. Our images communicate that balance—revealing generous daylight, green social spaces and a material palette that respects the original structure.
The project introduces modern amenities—reception, meeting & lounge environments, a new central gathering space, and mobility options—while retaining the honest brick and steel DNA that defines Bilpalatset. Location-wise, it sits at the edge of Vasastaden/Hagastaden, close to cafés, services and a growing innovation cluster.
Approach
We avoided literal nostalgia and instead emphasized the building’s original strengths—structure, rhythm, volume—then contrasted them with present-day light, planting and activity. Camera height and lensing stay human and architectural; color work is restrained, letting materials speak.
About the Architects
Doos Architects is a Stockholm-based architecture studio known for creating atmospheric interiors and workplaces. They combine materiality, light, and function to shape spaces that balance heritage with contemporary design.
Process
Exploration first.
We don’t start with images — we start with questions. What’s the story, who’s it for, where does the emotion sit? We read the site and brief, then search for the angle that feels inevitable once you see it.
We make a lot before we show a little.
Internally we generate far more than we’ll present: mood studies, light recipes, camera scouts, rough block-outs, color scripts, material tests, reference boards, narrative beats — and yes, a few wild ideas to pressure-test the obvious ones. We critique, prune, recombine and iterate until a direction sings.
First share = selected frames only.
When we show you the first look, it’s a curated set of frames that already carry the story. Fewer, stronger images — each one intentional — so feedback is about the idea, not noise.
Then we tighten.
With alignment on tone and composition, we move into precision: materials, atmosphere, people flow, planting, signage and micro-detailing. The set is refined as a whole so every image supports the same narrative.
Humlegården Fastigheter is a Stockholm-based property company — a long-term owner and developer of sustainable workplaces and urban environments. We collaborated with their team to visualize Bilpalatset.