Selected Work
Scandic Wallin
Scandic Hotels — Stockholm, Sweden
Story
Scandic Wallin reintroduces a central Stockholm hotel with a fresh identity — a city base between City and Vasastan, just off Norra Bantorget. Formerly known as Scandic Norra Bantorget, the hotel returns with a warm, functional spirit and a clearer connection to the surrounding streets.
Our imagery focuses on light, movement and material calm: how the lobby, bar and rooms stitch into the neighborhood; how color and texture soften the functionalist lines; and how the renewed public spaces invite everyday use from morning to late.
Approach
We keep cameras human and the story simple: circulation, daylight, and an easy mix of guests, locals and staff. Early on we pressure-test tone through color scripts and light recipes, then refine compositions and material transitions so every image supports the same narrative.
Process
Exploration first.
We don’t start with images — we start with questions. What’s the story, who’s it for, where does the emotion sit? We read the site and brief, then search for the angle that feels inevitable once you see it.
We make a lot before we show a little.
Internally we generate far more than we’ll present: mood studies, light recipes, camera scouts, rough block-outs, color scripts, material tests, reference boards, narrative beats — and a few wild ideas to pressure-test the obvious ones. We prune and recombine until a direction sings.
First share = selected frames only.
The first look is a curated set that already carries the story — fewer, stronger images so feedback stays on the idea, not the noise.
Then we tighten.
With alignment on tone and composition, we move into precision: materials, atmosphere, people flow, planting and micro-detailing.
Scandic Hotels is a leading Nordic hotel company with city-center properties across the region. We collaborated with the team to visualize Scandic Wallin’s renewed look and guest experience.